12 Ways To Leverage Social Media In Event Marketing

The benefits of hosting a corporate event are numerous. However, in incredible and unprecedented ways, various technologies transform how we attend, interact with, and even experience these events. Among the significant technological revolutions reshaping the events industry, social media has to be one of the most seismic shifts.

Mastering social media marketing at industry events can be critical to your success. They’re not just a chance to meet interesting people and learn new things; they’re also a chance to build a decent social media following, influence, and relationships.

This article will highlight how the creative event agency can leverage the power and reach of social media to promote their events. It is further split into parts:

  1. Pre-event
  2. During the event
  3. Post Event

But first, a word about social media and the events industry.

Social media: Is it a threat or a tool?

One of the benefits of attending a live event is the chance to interact with people in your industry and learn about what others are discussing. Of course, social media works in the same way, albeit on a much wider scale and without physical space physical or geographical limits. As a result, many people in the event industry have mistakenly viewed social media networks as an alternative, if not a direct competitor, to live events.

Of course, viewing social media as a risk to event marketing ignores the universal appeal of face-to-face human interaction and real-world experiences. Despite the unstoppable rise of social media, the creative agency in the UK has grown from strength to strength, despite the country’s economic woes. This dispels the myth that social media has created a platform for live events. On the contrary, it may have given it new life.

Pre-Event Social Media Tips

1. Hashtags for Events

Although originally designed for Twitter, hashtags have evolved into a universal means of bringing people together across platforms around a single subject or theme. It is critical for creative event agency to create a memorable hashtag for their event and then includes it on all marketing materials to encourage usage. Hashtags must be memorable, and while it may seem obvious, it is also important to ensure that your hashtag isn’t already being used by someone else before adopting it and plastering it across all of your marketing material.

2. Paid Promotion

Most social media platforms offer paid advertising, such as promoted posts and pay-per-click banner ads. Investing in this area can give your event a lot of exposure. Tools like Facebook’s Custom Audience lists enable you to specifically target segments of your existing customers and then display ads to those groups and people similar to them.

3. Social Media Networking

In many ways, you can attract attendees who are not on your traditional marketing directory or email list by effectively networking on social media and maintaining a strong presence. If you haven’t already, start by encouraging your established customers and partners to interact with you on social media and repost event materials. Include social media page buttons in your emails, website, and blog to encourage social followers.

4. Encourage Key Stakeholders to Promote Your Event

If you have expert speakers speaking at your event, encourage them to tell their followers about their forthcoming talk at your event. Ideally, it would help if you tried to involve them in your social media strategy by asking them to share your content, participate in live webinars, and even do some guest posts on your site. It all comes down to reciprocity. Your speaker can promote themselves to your followers while promoting your event to theirs. The same is true for event sponsors and any other influential attendees.

Social Media Tips during the Event

5. Tweeting in real time

Event hashtags can also be used during your event to allow attendees to tweet about their experiences as they occur on Twitter. Some event organizers even display a live Twitter feed on a digital display, creating a real conversation starter.

6. Images and videos

Since videos and images garner significantly more attention on social feeds, share plenty of pictures and videos during the event. Video testimonials from satisfied attendees will also help you promote future events. Behind-the-scenes shots and images will help you create a sense of anticipation among ticket holders before the event.

7. Streaming Live Video

Live video streaming can become extremely popular in the event industry. Some apps incorporate live video streams into social media. 

8. Competitions and QR Codes

While at the event, QR codes enable attendees to communicate with the real-world environment around them. This allows you to connect the online and offline worlds by creating dynamic environments that direct attendees to specific booths. You could also hold competitions and giveaways to encourage attendees to develop so-called scavenger hunts by looking for QR codes or sharing pictures of themselves at your event on social media, thereby increasing the online visibility of your event.

9. Speakers on the Internet

Virtual speakers at your events not only allow you to broaden your network when it comes to international sourcing speakers, but it also saves you money in sponsoring them. You can even conduct Q&A sessions via video link.

Post Event Social Media Tips

10. Tracking Conversions

One of the significant benefits of trying different digital marketing channels is their ability to generate a large amount of useful data and assist you in determining campaign success or failure. Make sure you understand the relative impact of reach (impressions), engagement (clicks), and purchases/form submissions on your KPIs (conversions). You can adjust or even abandon your strategy as needed by continuously relating these analytics to your goals.

11. Curation of content

After your event, you should have a lot of media in the form of pictures, videos, Tweets, Facebook posts and comments, and other content. You can give folks a broad overview of your event by choosing this content on your website.

12. Republishing Old Content

Social media marketing aims to generate buzz by providing people with the information they want to share with their peers, colleagues, and friends. However, social media also symbolises a timeline of everything that has come before, making it the ideal platform for looking back. Posing old videos and images from previous events can reignite excitement among attendees, which is one efficient way to get the word out for your next event.

The ultimate goal of your industry event social media marketing was to build meaningful relationships and raise brand awareness. Now that the event is over, your goal should be to transition your offline relationships to online activities. Consider the potential collaborations you can form with your new friends. You could organize content collaboration, backlink exchanges, guest blog post partnerships, and other activities.

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